Good People
Doing Great Work

For Cool Companies
Up to
Big Things

We’re a kickass crew of merry misfits and creative characters that bring a diverse array of skillsets, personalities, and perspectives to the table.

But as varied as we are, we definitely have some things in common:
We all do our best,
look out for each other,
and make sure to have fun while we do it.

We’ve all had to work in crappy companies, and we’ve never lost our distaste for being in
unsupportive environments doing less-than-stellar work for unappreciative bosses and
clients. So we don’t do any of that here.

We work hard and do great work,
but our jobs don’t define us as people.

We show up for each other and our clients, but we make room for people’s actual lives and needs and values.

We enjoy working with each other, and show that through our communication and actions–and we also hold each other to account, while taking responsibility for our part in making this an environment that works.

We’re fun, committed, quirky, skilled, and a little spicy – and we want the best for ourselves, each other, and yes our clients too.

And we love that for us.
And you.

Core Values

We value the difference between knowledge and understanding, and know that expertise comes from always being a student.

Respect people’s time, strengths, weaknesses, and differences. Say please and thank you.

We’re accountable, and strive to offer our best. People deserve nothing less.

We care about being resourceful, reliable, and helpful to others without expecting a reward.

We are driven to prosper, and all contribute and share in our success.

Our Team

This is Us, Take It or Leave It

Daniel Wangelin

President, Founder

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Daniel Wangelin

President, Founder

As President and Founder of Renoun Creative, Dan’s main goal is to facilitate Renoun’s continuous organic growth, but on a day-to-day basis he’s responsible for much more. A proactive, strategically-inclined thinker with a long career of graphic design experience, Dan guides the direction of the agency, focusing heavily on employee development, and maintaining client relationships. His passion and knowledge of design also means he’s an active, encouraging participant in the creative process.

Receiving degrees both in illustration and graphic design during his tenure at RIT, Dan has worked in various capacities on design work for a wide variety of local and commercial brands for the entirety of his career, with much of that work gradually becoming a management-focused role. This provided him with robust experience at managing a design firm, informing the philosophy he applies to managing Renoun Creative as a company, and how best to build relationships with employees and clients alike.

Renoun itself began in 2006 as a label for Dan’s freelance design activities. However, it was after working as a graphic designer for both a chocolate-supply company, and later a small design studio, where Dan decided to take an evolutionary step in his career. In 2013, Renoun evolved from a small freelancing outfit, to a fully-fledged marketing and design agency.

Dan had always known he wanted to run a business, a desire born out of his strong sense of self-reliance, and a devotion to providing for himself and others. Dan loves the strategic puzzle of problem solving. His defining attribute as a professional is his “Find a Way” mentality, something which encourages Renoun staff to forge their own paths, finding solutions to problems which capitalize on their unique talents and traits as professionals and people. Dan recognizes the value of the individual, and its that trust in the abilities of his team that makes Renoun the collaborative, positive, and effective work environment that it is.

Outside of work, Dan still spends much of his thought focused on Renoun, always striving to realize the full potential of the agency. Dan is also a devoted husband and father. He enjoys home improvement, as well as all manner of activities in the outdoors; Dan loves to hike no matter how inclimate the weather. When he’s not doing that, he plays in an adult baseball league, and even loves to cook.

exene paloma

Vice President

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exene paloma

Vice President

exene is our VP and head of Brand Strategy & Success. That means they help lead and manage our own marketing, new business development, client brand strategy, brand/account management, and organizational development–among other things.

After many years in the personal development field, exene spent over a decade as an independent business consultant. They helped small businesses grow by clarifying and fulfilling their values and goals. After learning the ins and outs of marketing and sales, exene focused their services in those areas.

From there, they moved from consulting and contracting behind the scenes to coming out front to rebrand, run business development for, and grow a video production company. When the pandemic quarantine happened, it forced that company to change its business model. exene then joined the team at Renoun Creative.

At Renoun Creative, exene works with clients to develop their core strategies and execute on their growth goals. You check out their thoughts on Brand Building & Sales Activation, here. In addition, they’re the host of Renoun’s podcast, Brews and Bizdev, and our resident LinkedIn expert.

exene LOVES: LGBTQ community, breakfast foods, playing guitar, punk rock, reading nonfiction (queer/liberation theory, psychology, philosophy, etc.), did I mention breakfast foods, and of course being a dog parent to their snort pup Marcus.

Nicholas Haas

Creative Director, Partner

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Nicholas Haas

Creative Director, Partner

Renoun’s Creative Director, Nicholas Haas employs his years of experience in print and digital graphic design positions to oversee the creative team, as well as guiding a brand’s visual identity. Nick finds fulfillment in the collaborative nature of his work, helping designers meet their goals and learn valuable skills along the way. Nick provides art direction and other guidance in order for Renoun’s in-house designers to create work which creatively fulfills the wants, needs, and audiences of clients.

Nick has worked with a wide variety of projects, clients, and ideas in an equally expansive range of mediums, providing him with a deep, varied knowledge base. This not only informs his own ideas as a creative, but also the direction he’s able to provide Renoun’s creative staff. Graduating the University of Fredonia with a BFA in Graphic Design, Nick believes you can’t properly break the rules if you don’t understand them, citing the stringent principles of Swiss design as how he first learned to understand how effective design really works. Nick always had an interest in design, something he picked up at an early age fascinated by the logos and iconography of skateboard and snowboarding culture, as well as the music associated with it.

Following school, Nick engaged in freelancing work; picking up new skills which not only expanded his capabilities, it also got him a job at a screen-printing company. Afterwards, Nick’s career took a more marketing-focused turn, as he became one of two in-house designers for a major jewelry company where he was responsible for designing ads and other marketing material. Before his position at Renoun, Nick worked closely with Dan Wangelin at a small design firm. The two became artistic collaborators as well as fast friends, and the rest is history.

Outside of his work at Renoun, Nick prides himself on his relationship with his wife and kids, being an active participant in their sports; not only coaching his son’s lacrosse team, but playing the sport himself. Skateboard and snowboard culture are as important to Nick today as ever, but something new he’s found is a love of cooking. An artist first and foremost, Nick sees a lot of artistry and creative potential in cooking, always learning new recipes while sharing them with his family and friends.

Nicole Cooke

Senior Brand Manager

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Nicole Cooke

Senior Brand Manager

Nicole Cooke is one of Renoun Creative’s Brand Managers. Experienced, adaptable, and resourceful, Nicole is responsible for formulating brand strategies that best ensure client success; developing trusting relationships with Renoun’s clients through transparent communication from a place of understanding. Nicole collaborates closely with her colleagues at Renoun in order to facilitate great creative work is produced in a way that ensures client satisfaction, while retaining Renoun’s signature brand of creative problem solving.

After obtaining her Bachelors in Art Nicole applied her background in photography, interning and later working at New Era Cap Company as a photographer; an important first experience working in a professional studio environment. After three years at Delaware Camera which followed, Nicole began the first step in shaping her Brand Management career and her long tenure of working with nonprofit organizations when she was hired by Valu Home Center. Originally working as a photographer, Nicole assumed every responsibility she could, learning all about social media management, public relations, and non-profit work, constantly progressing from one title to the next as her experience and skills expanded. Soon after, Nicole became executive director of the Western New York Book Arts center, overseeing an award-winning rebranding campaign that earned her recognition as a “Rising Star” by Arts Services inc. Her work building a community engagement program at Valu Home Centers also recognized her as one of Buffalo Business First’s “30 Under 30”.

Nicole is a tactful and amicable communicator great at building relationships and clearly expressing ideas, but another great attribute of her’s is an ability to quickly learn lots of new information and apply it just as fast. She demonstrates this every day through the wide variety of clients she represents at Renoun, as well as her intimate knowledge of the roles of Renoun’s team. Not only can Nicole quickly develop an understanding of a brand’s identity, goals, and demographics, she can also direct other members of the team more effectively in achieving those goals while setting accurate expectations of factors like timeframe and budget for clients.

Outside of her work at Renoun, Nicole loves to read. Sometimes about business, but she’s usually enraptured by fiction books. She also loves to travel, spends lots of time outdoors, and has achieved incredibly through her yearly participation in the “Ride for Roswell”. For over 11 years, Nicole has ridden her bike and raised over $30,000 in honor of her late grandfather. When not doing ant of that, Nicole spends time with her boyfriend Mike, and their two cats Biscuit and Porkchop.

Ryan Hirliman

Senior Developer

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Ryan Hirliman

Senior Developer

Ryan Hirliman is Renoun’s senior developer. Ryan’s responsibilities include developing websites largely designed in-house by Renoun’s creative team, planning and building-out tools and web apps for client sites to help them increase their functionality and streamline the user experience, as well as maintaining websites for Renoun and its clients.

Ryan’s love for computers was fostered at any early age, something he attributes to growing up as a teenager in the 90’s; a time where computer technology was evolving faster than ever, and their possibilities seemed boundless, new, and exciting. Ryan learned he had an interest in web development while in college, developing a site to host the work of independent artists. Graduating from Buffalo State University with a Bachelors in “Communication Design”, Ryan developed a keen understanding of how to convey information, as well as the principles of design. Following school he worked primarily as a graphic designer in various capacities, designing everything from brochures and ads, to signage and product packaging. However, web development was always where his heart was, something he found again after years of design work.

After working professionally as a web developer for five years, Ryan joined the team at Renoun, where his knowledge of graphic design and strong passion for web development has coalesced into a career well-suited to his skills as a professional. While everyone at Renoun shares a love for finding solutions to different problems, Ryan takes that mentality into the web-development space, engaged and fascinated by the puzzle of accomplishing his coding and development goals. There are always many ways to solve web-development tasks, but Ryan’s skills lie in his innate ability to always deduce the best, most efficient and organized solutions possible.

When Ryan isn’t entrenched in his responsibilities as Renoun’s resident web developer, he largely spends his time as a husband and father. An avid admirer of nature, Ryan loves going on hikes and nature walks with his kids, and has a strong interest in woodworking, home repair, and a burgeoning interest in 3D printing. Ryan’s main hobby is his incredible passion for film; he may not go to the theater as much as he’d like, but he’s a great admirer of film history, the artistry of moviemaking and the endless forms of expression the medium can capture.

Em Kaczynski

Designer

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Em Kaczynski

Designer

Em Kaczynski is one of Renoun Creative’s in-house Graphic Designers. As a part of the agency’s creative team, her responsibilities include executing print and digital design solutions such as video editing, animation, web design, photo editing, as well as creating static graphics including branded elements like logos, business cards, and more.

Em thrives in the ever-evolving work environment at Renoun, where every day yields a variety of different projects and clients. It’s this constant flow of new design skills, tasks, and concepts that keeps them flexible, adaptable, and engaged in their work, citing this adaptability as a quality which makes her best-suited for the variety of responsibilities her work entails.

Graduating from Villa Maria College with a BFA in graphic design during the tumultuous year of 2020, Em’s various student Addy wins, and the opportunity to design the SKALD publication in 2018 & 2019 marked an illustrious school career that led seamlessly into their position at Renoun, something a formative graphic design internship at the NFTA (Niagara Frontier Transportation Authority) also prepared her well for.

Em’s Queerness and a strong devotion to body-positivity-advocacy is an integral part of their identity and personage. She strives to motivate others to become more positive about themselves and their own respective identities so they may find the same self-motivated fulfillment which she finds strength and assurance in every day.

Outside of their work life, Em spends most of her time immersed in video games, engaging with them as interactive pieces of art, but they are also an avid reader of horror novels, and devotes time with her boyfriend together with their Pitbull, Apollo.

Andrea Torres

Designer

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Andrea Torres

Designer

Andrea Torres is one of Renoun Creative’s in-house Graphic Designers. As a part of the agency’s creative team, her responsibilities primarily involve website design, where she strives to create webpages that prioritize user experience and accessibility while retaining functionality and a vibrant visual identity perfect to suit the requirements and brand of any client. In addition to web design, Andrea’s work at Renoun involves executing print and digital design solutions including branding materials such as logos, along with running website audits and providing illustrations.

Originating from Colombia, Andrea is a fluent speaker of Spanish and English, with an international background of diverse work and educational experience. Graduating from Luis Amigo Catholic University in 2016 with a Bachelor’s in advertising, Andrea fell in love with graphic design, combining her passion for illustration and the arts with her education. Following her college career, Andrea interned at Colombia’s largest newspaper; there she fostered a passion for editorial illustration and merchandizing design.

One of Andrea’s greatest attributes as a professional is her diverse work experience, covering everything from branding, marketing, art direction and digital product design; thriving in a work environment where new problems are constantly being introduced and new approaches are consistently required to solve them. Andrea thinks of her diverse range of skills as a toolbox of abilities she can apply the right combinations of to accurately address any task. From the complex to the trivial, Andrea welcomes them all, always up for applying tactful solutions to complex problems.

Apart from her design work at Renoun, Andrea’s love for illustrating extends beyond what she creates for others, often spending as much time as she can illustrating purely for her own love of art. She is also a devoted animal rights advocate, taking considered care of her two cats, Zephyr and Aether. When not working or drawing, Andrea loves playing video games, reading, spending time with her partner, Caleb, traveling to Colombia to visit family and friends, and is even trying her hand at writing, something she hopes to accompany her illustrations.

Kat Lawver

Digital Marketer

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Kat Lawver

Digital Marketer

Kat Lawver is a Digital Marketer at Renoun Creative. Driven, competitive, and self-motivated, Kat is an experienced graphic designer with a deep understanding of social media marketing’s creative side. Kat perceptively intuits the needs of Renoun’s clients and implements strategy accordingly to ensure those clients reach their digital marketing and social media goals. She largely manages the social media accounts of Renoun’s clients, as well as provides direction to the creative team; applying her knowledge and creativity to make sure the right type of content is being produced to fit the appropriate audience a brand wishes to attract and connect with.

Graduating from Canisius with a bachelor’s in Digital Media Arts, Kat’s education was largely focused on learning graphic design and video production, something she took to her first career job developing content for a social media marketing agency. There Kat applied her design and video production skills with experience specifically in the social media field, producing, shooting, and editing all manner of content. Immediately prior to working at Renoun, Kat produced design work for a soccer club, marrying her creative skills with one of her deepest passions. After a successful tenure there, designing everything from ads to murals, she desired a more collaborative environment, leading her to join Renoun Creative.

Kat cites her varied repertoire of design and content-production experience as what specifically makes her a proficient Social Media Coordinator, meaning she can provide actionable, realistic and practical direction to the creative team. She also possesses a thorough understanding of the relationship between Brand Managers and clients. Kat finds social media itself fascinating, and strives to create work which connects with and influences the feelings of others; she believes the best marketing strategies meaningfully resonate with their intended audience, something Kat strives to accomplish through her work at Renoun.

Outside of her work life, Kat passes on her love for Soccer as a youth coach, as well as one of Canisius College’s assistant women’s Soccer coaches. She’s also an avid player of video games, finding a lot of nostalgia and comfort in Nintendo systems specifically. Kat spends her days living alongside her fiance and their two cats, inspiring a newfound interest in interior design.

Kaitlin Tillman

Digital Marketer

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Kaitlin Tillman

Digital Marketer

As a digital marketing specialist, Kaitlin Tillman employs her years of agency experience to help websites maximize their discoverability, finding the best solutions possible to fit the precise qualities and needs of any client. At Renoun Creative, Kaitlin largely handles the Search Engine Optimization of client websites and streamlines written content in order to make it as accessible to potential consumers as possible.

Originally graduating from the State University of New York at Fredonia with bachelor’s degrees in both Public Relations and Media Management, Kaitlin learned the business side of media management, and how to clearly, tactfully convey messages to the public. Kaitlin’s education inspired her to work in digital marketing, something she pursued further through her graduate program at Syracuse, where she obtained a Master’s degree in New Media Management. At Syracuse, Kaitlin cites her graduate program as a formative experience that informs much of the problem solving and solution-finding she achieves on a daily basis. There she worked closely alongside Public Relations majors to organize her writing with the priorities of a digital marketer, learning to effectively communicate to both businesses and consumers.

For Kaitlin, the interest and fulfillment her job brings stems from an undeniable passion for helping small businesses, something she believes strengthens and improves her local community. She understands that the online space is an overwhelmingly large one rife with competition, where finding the best marketing strategy has no one-size-fits-all solution. Therefore, she thrives in understanding the merits and qualities of a client, applying those aspects to create precise marketing solutions tailored to what best serves a given business and the sensibilities of their audience.

Outside of work, Kaitlin is an avid baker that loves coming up with new recipes to share with her family and friends. She’s also always looking for new cookbooks to read to inspire her next great baking pursuit. Kaitlin also has a strong interest in reading, mostly dystopian sci-fi and romance novels, and when she’s not immersed in a book, she can usually be found playing tennis and enjoying the outdoors.

Alex Marsh

Developer

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Alex Marsh

Developer

As one of Renoun’s Web Developers, Alex Marsh utilizes his extensive experience to bring the visions of clients and the creative team to life, transforming creative designs and client priorities into intuitive, logical, and accessible web pages. His role primarily involves the setup, development, and maintenance of client websites, seamlessly blending the aesthetic vision of Renoun’s creative team with the brand identity, values, and needs of Renoun’s clients.

Alex’s journey into web development began during his studies in physics and engineering at Buffalo State College where he developed an interest in programming through courses where he wrote physics equations. Already possessing some web development experience, these courses sparked a deeper interest, turning his hobby into a serious pursuit. After honing his skills, particularly in front-end development, Alex landed his first professional web development role, launching a career that continues to flourish.

Alex’s career has seen him holding positions at a variety of companies for over a decade, including as a Web Developer, Lead Web Developer, Senior Web Developer, and Front-End Developer. His passion for web development stems from a love of solving challenging problems and creating visually appealing products, a blend of technology and creativity that keeps his enthusiasm alive. At Renoun, Alex finds an environment where all these aspects converge.

Outside of work, Alex enjoys attending EDM shows and festivals throughout Buffalo. He also DJs at parties and bars almost every weekend, immersing himself in the music scene he loves.

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