Brews & BizDev – Episode 23 – Testing Before Investing with Greg Shoemaker

Greg Shoemaker is the founder and President of ARCA, he's started and grown 3 businesses before hitting 30, and is an avid supporter of and resource for other entrepreneurs and businesspeople. In this episode of Brews & BizDev, Greg enjoys a cup of Death Wish Coffee and talks with Paul about intentionally sparking creativity, the importance of testing your business idea before investing too much into it, deeply understanding the needs of your prospects and customers, and much more.