Brews & BizDev – S02E02 – Demand Generation vs Lead Generation with Chris Walker

In this episode of Brews & BizDev, Paul Greiner of Renoun Creative has an informative chat with Chris Walker of Refine Labs.

Paul sips on some Basil Hayden and Chris sticks with a juice, and they discuss

-the difference between demand generation and lead generation,
-what he might have done differently as he grew his agency
-what distinguishes information from communication, and the value of knowing hw to communicate to your prospects/customers,
-and SO much more!

You can find out more about what Chris's up to at and follow him on LinkedIn.

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