Brews & BizDev – S02E11 – Authenticity, Engagement, and ROI with Diana Mitchell

In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Diana Mitchell, VP of Marketing at SSi People.

While they each sip on a Redbridge Gluten-Free beer by Anheuser-Busch, they discuss

  • what it means to be authentic in your content,
  • the value of being authentic--both as a creator, and from a business ROI standpoint,
  • whether or not the high engagement gained from “fluff” content actually yields positive results down the funnel, and a lot more!

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To find out more about Diana or SSi People, check out their website or follow her on LinkedIn.

To find out more about Paul, connect with him on LinkedIn.