In this episode of Brews & BizDev, Paul talks with Matt Lasher, Director of Marketing at WestHerr Auto Group.
Matt and Paul enjoy a Hawaiian Coconut homebrew from Wegmans and a Cold Brew from Public Espresso respectively, they discuss:
- How marketing can overcome having a bad reputation as an industry or business,
- What customer experience adaptations were made for the pandemic that we hope and expect will remain in place,
- The value of a marketer setting aside one’s views and trying new things,
- What Matt learned from his roots as a pro poker player, selling branded t-shirts out of the trunk of his car,
- And a lot more!
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To find out more about Matt or WestHerr, follow him on LinkedIn or check out their website.
To find out more about Paul, follow him on LinkedIn.