Re-engineering an Entire Identity
The first step was a complete audit and overhaul of the entire brand. We researched competitors, reviewed historic documents of the company’s history, and uncovered the areas that differentiated them.
Our team worked with the new owner and the client’s own consultant to develop a new positioning and tagline. Following this, we executed a number of logo options before settling on the final visual identity and brand guidelines.
Armed with this, we built a robust, highly functional, product-driven website. The new site is complete with a series of high fidelity 3D product renderings, specification charts, explainer videos, downloadable assets, and animations to create a rich, engaging user experience.