Alleghany Services
Focused on building large scale, high-end drainage systems for commercial farms, and more.

Deliverables.
Background
Originally called Alleghany Farm Services, this second-generation specialty construction company focuses on building large scale, high-end drainage systems for commercial farms, along with a suite of other services revolving around the agricultural industry.
As their company has grown, they've become a power house that dominates their industry, and needed a refreshed brand identity and website to help them go after bigger, better leads.

Alleghany Farm Drainage

Alleghany Construction

Alleghany Construction
ReBranding
How We Helped
The quality and scope of work AFS is able to offer eclipses any of their competition, and that had to be conveyed in the brand refresh. We updated the existing logo while maintaining the integrity of the historic and recognized mark. Our goal was to make the identity more legible and evoke a higher-end feeling.
Through numerous video and photography shoots, we captured footage and images of AFS working in the field (literally). This demonstrated the scope of the work they’re able to complete along with some of the technological and equipment advantages they have over their competition.
The Results
Besides the obvious improvements to the visual aspects of their branding, we were able to help our client achieve an expanded market through better SEO and ability to attract larger, more valuable clients.

Alleghany Farm Services Brand Identity

Alleghany Farm Services Website Design

Business Card Design & Trades Show Booth Banners
Print Design
Communicate Value & Demonstrate Capabilities
While the website is often Alleghany’s first introduction to a potential lead, ultimately an in-person consultation takes place – that means its time for the printed materials to shine.
Well designed and quality printing are crucial to further communicate the high-end value Alleghany provides. Its one thing to say it – its another to show it. We designed educational infographics to help customers understand the importance of Alleghany’s services.
The materials also have to be able to adapt to a variety of environments. Business cards are printed on super thick paper to survive in the pockets and truck cabs of farmers. Trade show signs are designed to be attached by bungee cords for outdoor shows and survive inclement weather.
Branded employee apparel – hats, hoodies, safety jackets, shirt – as well as branded vehicles and equipment add to the professional look and serve as moving billboards on the job site.

Alleghany Farm Service Folder Design

Alleghany Farm Services Banner

Farm Drainage Graphic Expanded

Alleghany Farm Service Hat Design

Alleghany Farm Service Truck Design