How We Helped
The quality and scope of work AFS is able to offer eclipses any of their competition, and that had to be conveyed in the brand refresh. We updated the existing logo while maintaining the integrity of the historic and recognized mark. Our goal was to make the identity more legible and evoke a higher-end feeling.
Through numerous video and photography shoots, we captured footage and images of AFS working in the field (literally). This demonstrated the scope of the work they’re able to complete along with some of the technological and equipment advantages they have over their competition.
Besides the obvious improvements to the visual aspects of their branding, we were able to help our client achieve an expanded market through better SEO and ability to attract larger, more valuable clients.
Communicate Value & Demonstrate Capabilities
While the website is often Alleghany’s first introduction to a potential lead, ultimately an in-person consultation takes place – that means its time for the printed materials to shine.
Well designed and quality printing are crucial to further communicate the high-end value Alleghany provides. Its one thing to say it – its another to show it. We designed educational infographics to help customers understand the importance of Alleghany’s services.
The materials also have to be able to adapt to a variety of environments. Business cards are printed on super thick paper to survive in the pockets and truck cabs of farmers. Trade show signs are designed to be attached by bungee cords for outdoor shows and survive inclement weather.
Branded employee apparel – hats, hoodies, safety jackets, shirt – as well as branded vehicles and equipment add to the professional look and serve as moving billboards on the job site.