Capital Heat

A Family Business
Leading in Their Field

Capital Heat is a family-owned-and-operated HVAC business, serving WNY since 1957, and specializing in modern methods like heat pumps and geothermal heating. Referred to us by our longtime client Solar by CIR, the Capital Heat leadership team had been impressed with the videos, website, commercials, and overall results we’d produced with them, and had been unhappy with the lack of creativity and proactivity of their recent agency partners.

In fact, after having stopped working with them–and having no active marketing programs running–for a full year, they’d seen no negative impact whatsoever on their revenue. It became clear that they needed a partner who could understand their brand, help generate creative ideas, and proactively manage execution so that cool new shit could actually get done despite the company leaders already being as busy as they could be.


  • Animation
  • Brand Identity
  • Content Planning
  • Copywriting
  • Graphic Design
  • Photography
  • SEO
  • Social Media Marketing Management
  • Video Production
  • Website Design & Development

Brand Character &
Story Development

Brand Character & Story Development

A History of Innovation, Embodied

One way the Capital Heat team had innovated in the very beginning was by creating their own custom sheet metal ductwork–which their competitors came to them for when their own installation jobs required it. That innovation had been memorialized in a sheet metal “mascot” (since dubbed “Cappie”) that they took to trade shows, and that now stands in their main lobby.

Inspired by this real-life embodiment of their longstanding leadership, we created a sort of lineage of Cappies to help tell the story of that leadership–from custom sheet metal to geothermal and beyond.

Website Design
& Development

Website UI Elements

Marketing Materials
& Media

Marketing Materials
& Media

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