How We Helped
DRNK Wines appeals to wine lovers who appreciate wines produced by new companies for whom winemaking is a passion. Ryan, the winemaker, takes great pride in showcasing the quality and diversity of Sonoma County’s vineyards. It was essential to us that the new website clearly demonstrate the family’s passion for winemaking and commitment to working together.
We also wanted to make sure it was simple for site visitors to get to the wine profiles and understand the uniqueness of each varietal. The straightforward navigation makes it easy for the visitor to learn about the wines, place an order, sign up for their wine club or book a tasting at the winery.
Integrating the winery’s existing scalable and responsive eCommerce platform, Vinespring, with the new website was a must. We developed a time efficient and cost effective solution to tie the two together, creating an easy and enjoyable online wine shopping experience.
From there we designed the graphics for business cards, tasting notes, outreach cards, shelf talkers, bi-annual wine club brochures and even road signs! Each piece features DRNK’s distinctive brand elements, tying together every piece of communication.