Customizing the user experience for multiple audiences
How We Helped
EcoStar wanted to reach a wider audience, and knew that they had at least a few types of people interested in their products:
- Contractors who were going to sell and install EcoStar Products
- Architects who were going to spec in EcoStar Products when designing a new build
- Homeowners who wanted the beauty and durability of EcoStar Products
We first worked with the EcoStar team to create a site map and design that would appeal to all of these different buyer personas, without sacrificing a consistent brand message.
The site outperformed the previous iteration in all measurable aspects for multiple years. Then, the leadership team at EcoStar came back to us with another task: drive more leads and sales. That’s when we implemented an inbound marketing strategy to attract, engage, and delight new users, providing an overall lift in opportunities and sales brought in through the site.