How We Helped
While we did want to refresh the brand and reposition the business, we actually kept their logo the way it was, but created a new tagline: “Beyond Measure”. This new brand speaks to being a truly service-minded organization, focused on keeping their customers’ operations running.
We then set out to design and build a website that reflected their new brand and position, for example, featuring graphics of people working together instead of product pics, to emphasize service over sales. We also created a Document Center to help customers easily manage their calibration records and deal quickly with any audits, and created pages to showcase new service offerings such as equipment rental.
Ultimately, Freeman Scale’s new website won an industry award and, even though they are a locally-based company, their site continues to generate inquiries from all over the U.S.