How We Helped
When Life Storage approached us with this problem, we brainstormed together to find a potential solution. We decided that they needed to create an enjoyable partner experience through self-navigation, streamlined communication, engagement, and simplicity. This way, prospects would not just sit in front of a computer, they would be actively involved in the learning process. The learning material would be broken down into chapters and allow users to go at their own pace.
We worked alongside the Vice President of Program Management to develop a User Experience Portal. The project started through wireframe development to map and document the user experience. We needed to ensure that all needs were met and guided in a meaningful way. We built the site in WordPress so that routine updates were easy for the client to make as needed. Throughout the design process, we referred to Life Storage’s brand guidelines to ensure consistency.
When we built this portal, we kept Life Storage’s employees in mind. The system generates notifications, alerting Life Storage staff when a user has completed various sections, so that appropriate follow ups can occur. The site also allowed users to ask questions throughout the seminar and easily connect with a member of Life Storage. Lastly, the portal was made with granular user permissions and control to enhance security.
After we made the portal, we worked with the client to develop video content. We helped write scripts, and captured footage over a 2 day, on-location shoot. Additionally, the portal was built to easily allow the client to add internally created video content themselves.
Once the portal was launched in Spring of 2021, our client presented the new portal to Life Storage’s Board of Directors. The board members were thrilled with the result, especially since no other self storage company offered a platform like this. This project with Life Storage perfectly represents the purpose of Renoun Creative: to solve complex problems with a simple and effective solution.