Laying a Foundation for Future Growth
Lighthouse Safety designs, engineers, and implements fall protection equipment for industries from manufacturing to aviation, keeping people safe by eliminating fall hazards and mitigating fall injuries. Thanks to our prior experience working with other clients in the fall protection field, Lighthouse Safety approached us to update their website, citing our understanding of the industry.
In redesigning their website, our main priority was to build it to be as accessible as possible; not just in organizing the client’s many safety systems, services, and industries served, but also to ensure updates and new pages can be made by the client themselves. We don’t usually design a website without providing new copy or a brand strategy; however, the Lighthouse Safety team simply needed a modern-looking website built from the ground up that they can update and expand as needed.
This project had to be completed within a specific timeline and budget, so organization was key. Thankfully, our prior experience with fall protection clients meant we were well-prepared to deliver.
Deliverables
- Website Design & Development
Website Design & Development
Building a Beacon that
Others Can Operate Easily
In developing Lighthouse Safety’s new website, one major goal was to give the site a stronger, more contemporary look that brought it up to par with their competitors. We further emphasized the “lighthouse” imagery to communicate a strong message of safety.
To complement the cast of light and shadow, we also created a bolder overall sense of contrast by utilizing the colors yellow and purple from Lighthouse Safety’s brand identity. This striking color scheme helped to differentiate Lighthouse Safety from other brands in the industry visually.
A goal of the new site design was to refresh the Lighthouse Safety brand application, resulting in a more modern look and feel. This better positioned the site on par with competitors while visually differentiating the brand within the fall protection industry.
The site is essentially designed like a library of components rather than a finished product. We discussed what type of content Lighthouse Safety ideally wanted to house before that content actually existed.
We developed the site in a way that would lend itself to easy updates using tools like Patterns in WordPress’ block editor for frequently reused sets of components.
We held several training sessions to help the client get acquainted with the builder and some of the special features, like the events calendar. This ensured the client could work with the site independently to implement new content before launch.
Eventually, the site was integrated with the client’s CRM and lead tracking tools.
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