L&M Specialty Fabrication

Building a New Brand Tradition for the Next 100 Years

Background

This specialty fabrication and repair business needed to make a statement when launching their new startup company born from an existing family business.

Award Recipient

2020 Silver ADDY in the "Logo Design" Category.

Branding

Inspired by Tradition

There’s a rich history of industrial, agricultural, and construction brands that adorn hats, shirts, and bumper stick for decades, and we set out to make something that looked modern and fresh, yet established – something that people would be proud to show off.

We drew the letters “L” and “M” to look like they were actually fabricated out of square steel tube, and positioned them to make a monogram. In fact, our goal was to make something that actually could be made out of metal – stamped, fabricated, or otherwise.

One of the greatest compliments we could have received was, during one of our visits months later, seeing an employee wearing one of the branded hats we made, which was absolutely filthy – a sign he liked it so much he hardly ever took it off.

L&M Spec Fab Logo Design

L&M Spec Fab Logo Design

LM Logo Design

L&M Spec Fab Logo Elements

L&M Business Cards

L&M Business Card Design

L&M Spec Fab Website Design

L&M Spec Fab Website Design

L&M Spec Fab Brochure Design

L&M Hat Design

L&M Hat Design

L&M Signage

L&M Signage