LNA Solutions

Modernizing the Marketing for an Innovator in Steel-to-Steel Applications

After working with their parent company, Kee Safety, and developing a solid working relationship, in 2020 their team asked us to update and develop entirely new brand standards for LNA Solutions to make it look much more modern.

We then took on incorporating that brand into a better website and marketing collateral, and have been producing effective content for them and supporting their marketing operations since.

Deliverables

Application Development
Brand Identity
Brand Strategy
Content Planning
Copywriting
Graphic Design
Marketing Materials
Paid Media (Digital/Traditional)
Photography
SEO
Social Media Marketing Management
Website Design & Development

In their own words, here’s how that’s gone

“Working with Renoun has been a game changer for me ! Our parent company has strict branding guidelines, and Renoun has consistently exceeded our expectations by working within those parameters while delivering results that make us proud. Before partnering with Renoun, our brand had an outdated look, but they’ve successfully modernized our image, bringing us into the present while maintaining our brand’s integrity. I particularly appreciate how the Renoun team continuously brings fresh ideas and concepts, driving our brand forward with creativity and innovation.”

– Tim Ziccardi | General Manager | LNA Solutions, Inc.

Brand Strategy

Engaging an Audience
and Empowering Partners

When working on messaging, we took on creating messaging that both speaks to the end user and supports distributors and sales reps in successfully spreading the word.

Visual Brand Identity Design

Updating the Aesthetic, Upgrading the Brand

As part of an overarching brand overhaul, we started by redesigning the main visual brand, as well as making corresponding updates to product-specific logos for offerings like BeamClamp™, BoxBolt™, and SteelFloor Fasteners.

Initial Concepts

Product Logos

Website Design & Development

An Elevated and
Easy-to-Engage-with
Experience

When it came time to build a new website, we set out to make it easy to navigate, packed with relevant information for the end users, and an effective tool for empowering sales reps.

The process included:

Capturing product photography for the website and catalogs.
Building an interactive map to help users find their sales representative by territory.
Redesigning the footer and catalog call-to-action (CTA) to enhance functionality and aesthetics.
Designing and implementing individual product pages.
Adding filtering options to Case Studies, allowing users to sort by product and market.
Linking products to Applications to streamline the customer journey.
Custom development of a freight quote app

A few years after launching the site, structural changes within the company led to a shift in marketing priorities. To address this, we developed and implemented a new SEO strategy, which included:

Performing comprehensive on-page updates to enhance headlines, eliminate duplicate content, and refine copy for better keyword targeting.
Making major structural updates, such as assigning every product a unique URL and dedicated page.
Optimizing high-value blog content to improve search engine visibility.