Next Point LLC
Next Point helps small to mid-sized business owners execute strategic plans to restructure, grow, or sell – but most of all – thrive.
As business owners themselves, the Next Point professionals collectively represent years of experience in a variety of disciplines: Business Performance Assessment, Cash Flow Management, Growth Strategies, Debt Restructuring/New Equity, Distressed Business Sale and many others.
The well-established firm enjoyed an excellent reputation, which drove referrals from their existing clients. However, they did little to promote their services to businesses unfamiliar with their expertise, and were now ready to create and implement a strong marketing and communication strategy.
Top on the list was to redesign their website, so that it more fully detailed the scope of their services and the results their clients could expect to achieve.
How We Helped
Our first step was to conduct a deep dive to understand how the needs of small to medium-sized businesses change over time. Because Next Point’s clients can be in various phases of the business lifecycle, we redesigned the website to clearly outline the multitude of services the firm offers and how those services can be tailored to create a custom strategy for each client project.
The site provides specific examples of actual client results, along with a summary of which Next Point services were combined to achieve that success. We also included robust team bios, showcasing the breadth and depth of their business experience.
In addition to a new layout and design, we updated the copy and produced high quality photos, both of which helped to reinforce the company’s professionalism. The same updated brand presence was carried over to an updated capabilities mailer, a series of direct mail postcards, and a new email template.