Niagara Power Transformer

Powering Possible
for Over 100 Years

Through a century of business, Niagara Transformer had evolved their offerings and their position in the market, and they decided they needed to clarify that with a new name and a similarly evolved visual brand identity. And so Niagara Power Transformer was born, signifying their singular commitment to special application and medium power transformers. Alongside that, Niagara Transformer Service was created to handle the servicing, maintenance, and repair of already existing transformers–to take advantage of a gap they’d identified.

As is always the case when updating brands of established companies, it was critical for customers to understand that the company’s leadership structure and team would remain unchanged, and therefore they could expect the same extraordinary service and excellence in production that they’d become accustomed to. The Darby family had led this company successfully for almost four generations, and would continue to lead it into a promising future.


  • Brand Refresh
  • Copywriting
  • Graphic Design
  • Marketing Materials
  • Paid Media (Digital/Traditional)
  • Sourcing & Procurement
  • Video Production
  • Website Design & Development
Logo Concepts

Drawing from a century’s worth of branding, we set out to visually demonstrate with the logo exactly what the company was doing: evolving and moving forward powerfully while staying grounded in its roots.

Final Logo

Website Design
& Development

Website Design & Development

Power, Simplicity, and Clarity, Communicated.

Photo Editing
Be Our Next Case Study