A complete brand and website face-lift for a local specialty construction company
Northeastern Exteriors provides custom design, expert construction, and complete project management to create unique indoor and outdoor living and entertaining areas for residential and commercial clients.
Having worked with the client for several years on a number of other projects, together with the client we decided that it was time for a complete facelift of their site. Their strategy and brand direction had matured in the 5 years since we last designed their website, and it was time to update the look, functionality, and all other aspects of their online presence to ensure it communicated their brand.
How We Helped
Shining New Light on a Brand
We focused the design of this website on the high quality imagery of Northeastern Exterior’s projects, most of which we photographed.
We focused on creating a design that work be secondary to the photos, so as to let the pictures do most of the talking. The subdued color palette was inspired by the natural materials they used in the construction of their projects.
Additionally, we added a few slick effects and features to give the site a touch of modern sophistication, to help attract the high budget projects our client was after.