Sedara Security
Helping Sedara Keep Companies Secure
Sedara, a cybersecurity company serving small and mid-sized organizations, approached Renoun about improving the identity and perception of their brand. In the time since Sedara’s initial website and brand-identity were originally created, the scope of the company had dramatically increased. As Sedara began to service a broader array of larger clients, it became clear this identity was something they had outgrown.
Specifically, Sedara needed branding that better conveyed their experience and capabilities; something that was attractive to high-level clients, and better positioned themselves against competitors. As often happens, the further we immersed ourselves in what they were looking to accomplish (and avoid), the clearer it became that refreshing their positioning and visual brand identity were necessary first steps.
Our primary goal was to update the visual brand identity, making it more coherent across multiple applications. We refined their messaging strategy, and continued to expand our partnership–and their organizational practices–into executing marketing across all channels and platforms, from direct mail to email, from product packaging to automated webinar funnels and high-end video content.
Deliverables
- Animation
- Brand Identity
- Content Planning
- Copywriting
- Graphic Design
- Marketing Materials
- SEO
- Social Media Marketing Management
- Sourcing & Procurement
- Strategy
- Video Production
- Website Design & Development
Strategy
A Hero (or at least
a Sidekick) is Born
When working on Sedara’s core messaging, we had to find a common theme that worked at the brand level to speak to a variety of different client profiles and ideal customer personas.
Visual Brand Identity Design
Like any good sidekick, Sedara needed a visual brand identity that would support the hero of their story… unmatched cybersecurity services. In the process we realized that their lime green color was their secret weapon, making them stand out from the sea of bland competitors. So, we embraced it and built their brand guidelines around this bold choice.
Website Design & Development
Iconography
Trade Show Materials & Marketing Collateral
Eye-Catching Collateral for
an Industry Built on Secrecy
We designed a variety of trade show assets for Sedara as presentation materials for cybersecurity conferences, recruitment events, and networking engagements.
Content Creation & Distribution
Meeting People Where They Are In Their Cybersecurity Experience
Sedara serves customers in a wide range of industries, who have highly varied backgrounds when it comes to their cybersecurity knowledge. We helped them create and distribute educational materials that help businesses improve their cybersecurity posture while also keeping the experts at Sedara top-of-mind.
Social Media Marketing
Your Cybersecurity Sidekick Goes Social
We helped Sedara use social media to promote their events to several different audiences, distribute educational content and raise awareness about important cybersecurity issues, while also positioning them as an in-demand employer for cybersecurity experts.
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