Solar by CIR
Ditch what you thought you knew about solar. Empowering you with knowledge to determine your future with solar.
Solar by CIR is a subsidiary of the well established CIR Electric. They specialize in Solar Installations for both residential and commercial properties. When they began providing customers with solar in 2006, the market was relatively less competitive than it is today. Feeling some pressure to raise the level of their digital presence, CIR engaged our services to create a new digital identity.
How We Helped
We spent the first few months of our relationship with CIR helping them create a distinct brand identity for their solar division. The work included logo revamp, new marketing collateral, new website, and the development of marketing and advertising strategy.
- Creation of a new logo that’s modern, yet still leverages the existing CIR Electric brand equity.
- Creation of a New website designed to generate inbound leads through educational content.
Since then, we’ve helped them solidify themselves as major players in the region by raising their digital presence through a strategic mix of SEO, Social Media Ads, and Google Ads.