Solar by CIR

Expanding a Solar Imprint

Solar By CIR is a solar panel installation company owned by CIR Electric, a commercial electrical contracting company servicing WNY since 1976. They approached us in 2018 looking to establish themselves digitally, after working with a very small firm who wasn’t quite equipped to deliver on the results they needed.

So we refreshed their brand identity, built a new website, and set up HubSpot as their CRM and marketing platform–laying a solid foundation for all the campaigns and initiatives to come. And over the years, we’ve helped create and manage multiple campaigns across many channels, we built a branded value-added interface for customers called SolarHub, and launched their new office and presence in the Rochester area.


  • Animation
  • Application Development
  • Brand Refresh
  • Content Planning
  • Copywriting
  • Graphic Design
  • Paid Media (Digital/Traditional)
  • Photography
  • SEO
  • Social Media Marketing Management
  • Sourcing & Procurement
  • Strategy
  • Video Production
  • Website Design & Development


Website Design
& Development

Brand Refresh

Branding Materials

SolarHub by CIR

Expanding Into A
New Market

Expanding into a New Market

Growing Their Lead
in the Region

As Solar by CIR became the leading local solar panel installer in the WNY area, they took on opening an office in Rochester and entering that market. So we launched multiple campaigns in the area, intending to both build local awareness of the brand (particularly in advance of their arrival) and have people engage directly, using new ads and assets to lead back to our educational landing pages and free estimate tool.

The late-winter launch was a success, resulting in the installation team being booked for the entire year by mid-summer.

Ready To Grow?
Think We’re a Fit?