Solar by CIR
Expanding a Solar Imprint
Solar By CIR is a solar panel installation company owned by CIR Electric, a commercial electrical contracting company servicing WNY since 1976. They approached us in 2018 looking to establish themselves digitally, after working with a very small firm who wasn’t quite equipped to deliver on the results they needed.
So we refreshed their brand identity, built a new website, and set up HubSpot as their CRM and marketing platform–laying a solid foundation for all the campaigns and initiatives to come. And over the years, we’ve helped create and manage multiple campaigns across many channels, we built a branded value-added interface for customers called SolarHub, and launched their new office and presence in the Rochester area.
- Application Development
- Brand Refresh
- Content Planning
- Graphic Design
- Paid Media (Digital/Traditional)
- Social Media Marketing Management
- Sourcing & Procurement
- Video Production
- Website Design & Development
Experience and Expertise,
on the Cutting Edge
Website Design & Development
Claiming Our Place at the Top of the Market
Creating a Consistent and Compelling Identity
SolarHub by CIR
SolarHub by CIR
Enabling Customers to See Their Success
Expanding Into A
Expanding into a New Market
Growing Their Lead
in the Region
As Solar by CIR became the leading local solar panel installer in the WNY area, they took on opening an office in Rochester and entering that market. So we launched multiple campaigns in the area, intending to both build local awareness of the brand (particularly in advance of their arrival) and have people engage directly, using new ads and assets to lead back to our educational landing pages and free estimate tool.
The late-winter launch was a success, resulting in the installation team being booked for the entire year by mid-summer.