The Sausage Maker

Efficiently Connecting an Established Brand with Their Community

The Sausage Maker (TSM) is a family-owned business that has been providing seasoning, spices, and equipment for home food preparation for over 50 years. In 2021 they were in search of a partner to help them build a new website and rejuvenate their online sales – the primary driver of their business – which had plateaued and then waned over the prior few years. We pitched for the business along with a handful of other local WNY firms (TSM is based locally and does business globally), and after a lengthy process of proving the merits of an open-source e-commerce platform due to its cost-effectiveness and flexibility/customizability, we won the business and got to work.

Deliverables

  • Brand Refresh
  • Content Planning
  • Copywriting
  • Graphic Design
  • Marketing Materials
  • Paid Media (Digital/Traditional)
  • Photography
  • SEO
  • Social Media Marketing Management
  • Strategy
  • Video Production
  • Website Design & Development

Website Design
& Development

Strategy

We then created concepts for a few major initiatives to reach, connect with, and engage those audiences, using more modern means than had been thought about prior.
The MakerHub Community
The MakerHub is an online community started by The Sausage Maker. It is a place where members can share their favorite recipes or ask questions about equipment, food prep, best practices, traditions, and more.
Preserve the Hunt Community

Paid & Organic

Social Media

In addition to the MakerHub community and specific campaigns like Preserve the Hunt, we worked with the TSM team to elevate the effectiveness of their social media presence overall.
We built out templates and other assets so that their in-house marketing people could maintain a high-quality brand presence when posting organically on social media, without the constant costs of having an agency do it all for them.

And we worked with a partner firm to create and leverage paid social media campaigns to grow their audience, attract new customers, and promote special products and deals.

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