We started by getting to know the product itself: innovative, bold, impressive. It needed a brand identity that was equally solid. We chose a no-nonsense color scheme that would make a statement and set TurboTop apart from other agricultural brands.
We designed the monogram logo to suggest an onion with its top, and the “slices” in the TurboTop name representing the knives on the cutter bar of the harvester. The robust emblem was also designed so it could be easily applied to a variety of purposes such as sales collateral, hats, mugs, belt buckles or outerwear.
The website serves as an interactive catalog, highlighting the features of the harvesters, and offering a clear side-by-side comparison. We captured photos and video footage to tell the story of the custom built machine, showing its capabilities, scale and quality.