Even some performance marketers understand the value of brand! 🤯
In this episode of the Blowing Up Brands podcast, exene chats with Graham Vosburg, Head of Growth Marketing at Techmate, about that.
Among other things, they get into:
- what Graham had to learn (and unlearn) when moving from a role begun at a small startup to a more specific role in a more established environment,
- real life examples of when foregoing so-called best practices for a stronger voice and more human approach produced better results in digital marketing,
- how and why a strong brand and unique voice still matter in a digital world, from small agencies to roofing businesses to B2B SaaS companies,
- and a lot more!
Thanks for checking it out, and if you dig what we’re doing, well, you know what to do, right? Follow our pod on your platform of choice, on YouTube, and check out our other resources for more cool stuff.