What Branding Is and Isn’t

Branding isn’t putting your logo all over a bunch of stuff.

When done well, branding involves every aspect of your business:

  • Its identifying compelling reasons why your product or service is important to the market (aka value proposition)
  • Its marketing that message in a way that captures people’s attention, and helps them understand the value
  • Its leveraging resources to deliver your product or service to the market in a consistent, valuable way

All of these areas are related and affect one another. Proper branding ensures your customers associate your identity with an experience they trust.